As brands navigate an increasingly saturated media landscape, the challenge isn’t just gaining attention; it’s earning trust and sustaining relevance over time. Earned media plays a critical role in solving that challenge by shaping perception, reinforcing credibility and strengthening brand equity long after first impressions fade.
Consumers have never had more content at their fingertips, and brands have never had a harder time standing out. From social feeds to search results, audiences are flooded with articles, videos and ads competing for attention. As we look to 2026, the challenge isn’t creating more content; it’s creating content that cuts through the noise.
For many brands, Q1 arrives with the same set of challenges: scrambling against timelines after the holiday rush, fighting for visibility, and trying to stand out during one of the most competitive “fresh start” seasons of the year. By the time early January hits, editorial calendars are often full, consumers are already forming new habits, and brands that got a head start have gained the early momentum.
The holiday season is one of the most competitive and opportunity-filled times of the year for brands. With audiences bombarded by festive campaigns, deals and must-have gift lists, the challenge isn’t just reaching consumers – it’s staying top-of-mind long enough to inspire action.
In today’s digital world, video isn’t just another form of content. It’s a tool that drives how audiences discover, consume and share recipes and lifestyle inspiration. Whether it’s a short reel, a step-by-step cooking tutorial or a how-to home DIY project, video has transformed the way brands connect with consumers and how media outlets engage their audiences.
