If you’re looking to build a real connection with your audience and boost engagement, using editorial content is the key to success. Today’s audiences are overwhelmed by and tuning out pop-ups and banner ads. Unlike traditional display ads, branded editorial content is much less disruptive and allows consumers to choose whether to engage and connect.

When marketers discuss “earned media,” the conversation often centers on influencers, viral social posts or news coverage from high-profile outlets. One of the most effective, and often overlooked, tools for securing earned media at scale is the Mat Release.

In today’s digital landscape dominated by influencers, our collaboration with Angie French of Cookin’ Savvy is proving content marketing success isn’t just about having a huge social media presence; it’s about authenticity, expertise and strategic distribution. Meet Angie, the talented home cook and face behind Cookin’ Savvy. With the backing of Culinary.net, she transformed her passion for cooking into a thriving digital brand without ever navigating a social media feed herself.

In a world where marketing campaigns often lose momentum as quickly as they launch, some content continues to drive engagement, build credibility, and attract media attention long after its initial release. This lasting impact isn’t accidental—it results from strategic storytelling, high-quality production, and smart distribution. By focusing on relevant content over time, brands can extend their reach, earn organic visibility, and create a sustainable marketing strategy that delivers value well beyond the campaign’s end date.