For many brands, Q1 arrives with the same set of challenges: scrambling against timelines after the holiday rush, fighting for visibility, and trying to stand out during one of the most competitive “fresh start” seasons of the year. By the time early January hits, editorial calendars are often full, consumers are already forming new habits, and brands that got a head start have gained the early momentum.
The holiday season is one of the most competitive and opportunity-filled times of the year for brands. With audiences bombarded by festive campaigns, deals and must-have gift lists, the challenge isn’t just reaching consumers – it’s staying top-of-mind long enough to inspire action.
In today’s digital world, video isn’t just another form of content. It’s a tool that drives how audiences discover, consume and share recipes and lifestyle inspiration. Whether it’s a short reel, a step-by-step cooking tutorial or a how-to home DIY project, video has transformed the way brands connect with consumers and how media outlets engage their audiences.
When it comes to earned media, consistency wins. That’s exactly why brands turn to our Recipe of the Week program, a proven way to build awareness, maximize visibility and generate meaningful media coverage quickly. We recently helped a client break through the crowded summer season with a fast-turn, high-impact recipe campaign that delivered impressive nationwide reach.
When it comes to earned media, consistency wins. That’s exactly why brands turn to our Recipe of the Week program, a proven way to build awareness, maximize visibility and generate meaningful media coverage quickly. We recently helped a client break through the crowded summer season with a fast-turn, high-impact recipe campaign that delivered impressive nationwide reach.
