Frequently Asked Questions
We help with both content creation and distribution. Share your ideas for topic awareness, a specific campaign or product promotion and we’ll help you develop a program to achieve your goals. We can write, produce and design content or distribute and promote repurposed or approved assets.
Content is made available for download to our proprietary network of more than 10,000 editors for publishing in their digital or print newspapers and magazines. Distribution to newswires and our partner network adds to the digital placements not secured within our earned media network. We can also target and promote your content on social media or set up traffic/cost-per-click campaigns to deliver additional impressions, engagements, clicks and views.
With nationwide distribution to more than 1,000 outlets, our network’s audience is best defined as broad consumer. We provide demographic reporting data for online outlets, social media and video. We can also use your target audience to execute any of our digital campaigns.
Yes, we can target by state, DMA or a combination of both! We’d need to understand your desired outcomes, but we can provide circulation and audience data to help you make an informed decision.
Yes! Every project includes creative and copywriting support tailored to your needs. Whether you need us to provide edits, choose recipes, recommend photos or complete a full draft from a theme and key messaging, our team will ensure your content is shaped to deliver maximum placements and impressions. Most programs include at least one stock image in the cost.
In as little as two business days if you have copy in hand. If we’re working from key messages, we’d recommend allowing 1-2 weeks, especially if you’ll need to secure client approvals. For full-page layouts, video releases and other multichannel distribution projects, allow 3-5 weeks.
We recommend your distribution date be at least one month prior to your date of desired coverage if earned media coverage (especially long lead publications like magazines) is important for your project. Refer to our Project Planner for help planning your project or contact us for a detailed timeline.
Your project will have built-in ROI thanks to the guarantees that accompany each of our programs. You’ll have access to an easy-to-use online portal to view real-time results for all your projects. Everything can be exported, allowing you to share and prepare reports.
You’ll be able to:
See which editors download your content for use
Learn which publications and media outlets placed your content
View print and digital tear sheets, screen captures or live links
Access comprehensive metrics tracking impressions, engagements, views and clicks as well as geographic and demographic data