When it comes to earned media, consistency wins. That’s exactly why brands turn to our Recipe of the Week program, a proven way to build awareness, maximize visibility and generate meaningful media coverage quickly. We recently helped a client break through the crowded summer season with a fast-turn, high-impact recipe campaign that delivered impressive nationwide reach.
When consumers are looking for inspiration, advice or solutions, they turn to content published by trusted sources. Smart brands know staying top-of-mind with consumers means creating content that lives beyond the moment. You need content that’s discoverable, searchable and continuously working in the background. Brand visibility doesn’t stop when an ad campaign ends; it’s just getting started.
In today’s crowded food and beverage market, simply having a great product isn’t enough. To stand out, brands need to meaningfully connect with consumers. One of the most powerful ways to do that is through recipe content.
If you’re looking to build a real connection with your audience and boost engagement, using editorial content is the key to success. Today’s audiences are overwhelmed by and tuning out pop-ups and banner ads. Unlike traditional display ads, branded editorial content is much less disruptive and allows consumers to choose whether to engage and connect.
If you’re looking to build a real connection with your audience and boost engagement, using editorial content is the key to success. Today’s audiences are overwhelmed by and tuning out pop-ups and banner ads. Unlike traditional display ads, branded editorial content is much less disruptive and allows consumers to choose whether to engage and connect.
