When consumers are looking for inspiration, advice or solutions, they turn to content published by trusted sources. Smart brands know staying top-of-mind with consumers means creating content that lives beyond the moment. You need content that’s discoverable, searchable and continuously working in the background. Brand visibility doesn’t stop when an ad campaign ends; it’s just getting started.
In today’s crowded food and beverage market, simply having a great product isn’t enough. To stand out, brands need to meaningfully connect with consumers. One of the most powerful ways to do that is through recipe content.
If you’re looking to build a real connection with your audience and boost engagement, using editorial content is the key to success. Today’s audiences are overwhelmed by and tuning out pop-ups and banner ads. Unlike traditional display ads, branded editorial content is much less disruptive and allows consumers to choose whether to engage and connect.
If you’re looking to build a real connection with your audience and boost engagement, using editorial content is the key to success. Today’s audiences are overwhelmed by and tuning out pop-ups and banner ads. Unlike traditional display ads, branded editorial content is much less disruptive and allows consumers to choose whether to engage and connect.
When marketers discuss “earned media,” the conversation often centers on influencers, viral social posts or news coverage from high-profile outlets. One of the most effective, and often overlooked, tools for securing earned media at scale is the Mat Release.
