14 July 2025

How One Recipe Sizzled with Massive Reach

When it comes to earned media, consistency wins. That’s exactly why brands turn to our Recipe of the Week program, a proven way to build awareness, maximize visibility and generate meaningful media coverage quickly. We recently helped a client break through the crowded summer season with a fast-turn, high-impact recipe campaign that delivered impressive nationwide reach.

The Challenge:

When it comes to summer grilling, competition for consumers’ attention is fierce and the window for impact is short. When one all-natural meat brand needed a fast, high-visibility solution that could deliver measurable reach, we knew our Recipe of the Week program would be the perfect fit.

With tight timelines and intense seasonal competition, this brand needed to make a splash just as grilling season was heating up. Its goals included:

Promoting their product to millions of consumers
Securing media coverage through credible editorial placements
Delivering measurable ROI

The Strategy:

Leverage the Power of Recipes

Our Recipe of the Week program is a turnkey campaign designed to help brands tap into the power of food content. We helped create and share recipe content strategically crafted to appeal to both editors and consumers.

Here’s what made the campaign work:

A delicious and authentic recipe featuring the client’s product
High-quality food photography and engaging copy
Easy-to-publish syndicated content distributed nationwide to newspapers, magazines and digital publishers

Why This Program Works

Whether it’s a seasonal promotion, product launch or awareness boost, Recipe of the Week campaigns guarantee results. This program is designed to showcase products using recipe content to increase media coverage, deliver earned media impressions (non-paid) and drive consumer engagement. Recipes are a favorite among our editors, making your content more likely to be picked up and widely shared. The key? A consistent presence editors can count on.

Fast Turnaround: Go from recipe concept to nationwide distribution in as little as one week
Editorial Appeal: Editors constantly need fresh, engaging content (especially recipes) with strong visual appeal
Multi-Channel Reach: Earned and sponsored placements across trusted media outlets (print, digital and social media)
Measurable Results: Detailed and transparent results you can track
Recipe Development: Our team can create custom recipes tailored to your brand and audience

The Results

In just 4 weeks of distribution, this campaign delivered results that exceeded expectations:

Earned Media – 327 placements & 6.3 million impressions
Sponsored Media – 28 placements & 72 million impressions
ROI – 132:1

This simple, seasonal recipe not only told the brand’s story, but also delivered it to millions of consumers right when they were ready to fire up the grill.