Encourage travelers to embark on a road trip, taking in the beauty of this coastal destination as well as some of the other benefits the area offers visitors.
Highlight specific locations and activities within the area using a formatted, half-page piece of content as part of a Premium Release program, which served as a way to showcase beautiful, client-provided photography and key messaging about the destination. Syndicate content to print and digital publications across the country using both earned and paid tactics. Directly target consumers via Social Media Amplification. Provide industry-leading, real-time reporting on downloads, placements and more.
- Earned Media – 160 placements & 5,305,094 impressions
- Paid Media – 846 placements & 221,578,194 impressions
- Social Media – 2,649 engagements & 86,212 impressions
- Total Program Ad Equivalency – $791,823
- Total ROI – 131:1
To repurpose a client-provided blog post ahead of summer travel season to highlight the benefits of using the client’s product to get the most bang for the consumer’s buck.
Create an unformatted piece of editorial content using the client’s blog post as a foundation for highlighting the product as a necessity for summer travel. Syndicate content to print and digital publications using both earned and paid tactics.
- Earned Media – 152 placements & 5,779,198 impressions
- Paid Media – 847 placements & 188,061,421 impressions
- Total Program Ad Equivalency – $748,239
- Total ROI – 177:1
Garner coverage in rural markets to showcase a cross-country tour exploring unique car cultures and present a digital e-commerce marketplace as a solution for helping car owners maintain their vehicles.
Build a campaign around a formatted half-page Premium Release with multiple tips and takeaways for consumers to keep their vehicles safe and on the road, using the tour as inspiration. Syndicate content to print and digital publications across the United States using paid and earned tactics and further promote it via a two-week social media campaign using Family Features’ eLivingtoday.com platforms.
- Earned Media – 191 placements & 4,420,357 impressions
- Paid Media – 1,110 placements & 313,692,234 impressions
- Social Media – 2,963 engagements & 102,234 impressions
- Total Program Ad Equivalency – $1,157,267
- Total ROI – 192:1
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