Health & Wellness
Challenge:
Raise awareness of the importance of controlling and managing blood pressure on behalf of a nationally recognized health agency.
Solution:
Utilize multiple distribution channels to reach consumers in print, digital and video formats. Create a formatted full-page piece of content sharing blood pressure management tips, including an infographic highlighting key blood pressure categories. Produce a short lifestyle video sharing four ways viewers can self-monitor blood pressure at home. Distribute content to a nationwide network of print and digital publications. Promote the various assets using a combination of social media and cost-per-click campaigns.
Results:
- Earned Media – 478 placements & 12,983,598 impressions
- Paid Media – 3,584 placements & 825,805,085 impressions
- Video – 991 placements & 154,819 views & 447,352 impressions
- Social Media – 7,906 engagements & 139,155 impressions
- Content Amplification – 9,981 clicks & 569,454 impressions
- Total Program Ad Equivalency – $3,236,782
- Total ROI – 133:1
Challenge:
Highlight a variety of tech gadgets as solutions to aid consumers in tackling their fitness goals.
Solution:
Utilize a full-page Product Roundup to showcase the latest technology and new devices as on-trend ideas for amping up workouts and tracking progress. Distribute the formatted content to a nationwide network of print and digital publications via both earned and paid tactics. Further amplify the content via social media and cost-per-click campaigns to drive traffic to the client site and earn additional engagements and impressions.
Results:
- Earned Media – 242 placements & 6,525,962 impressions
- Paid Media – 1,331 placements & 327,109,392 impressions
- Social Media – 5,841 engagements & 95,859 impressions
- Content Amplification – 5,356 clicks & 270,742 impressions
- Total Program Ad Equivalency – $1,301,651
- Total ROI – 129:1
Challenge:
Raise awareness of various birth defects on behalf of a nationally recognized nonprofit organization.
Solution:
Pair the challenges of birth defects with management strategies at various stages of life within a formatted full-page Feature. Trim the content down to create a shorter unformatted version then distribute both pieces of content via our national network of print and digital publications using earned and paid tactics. Leverage Family Features’ consumer-facing social media sites to promote the content and conduct a cost-per-click campaign to drive traffic directly to the client website.
Results:
- Earned Media – 290 placements & 5,522,712 impressions
- Paid Media – 2,673 placements & 760,009,824 impressions
- Social Media – 10,540 engagements & 167,876 impressions
- Content Amplification – 5,632 clicks & 423,363 impressions
- Total Program Ad Equivalency – $2,657,392
- Total ROI – 173:1
Challenge:
Promote a government agency’s online tool for comparing health care providers in both English and Spanish.
Solution:
Build a full-page Feature program to showcase how seniors and their caregivers can compare various providers and services using the agency’s tool. Distribution also included a shorter, unformatted version to garner additional placements and impressions as well as a translated version of the full-length copy, which was also formatted into a layout. Content was then distributed in both English and Spanish to a nationwide network of publications using both earned and paid tactics. Social Media Amplification and a cost-per-click Content Amplification campaign were also deployed to garner additional impressions and website traffic.
Results:
- Earned Media – 249 placements & 5,762,739 impressions
- Paid Media – 2,446 placements & 432,013,401 impressions
- Social Media – 8,164 engagements & 156,794 impressions
- Content Amplification – 7,380 clicks & 375,459 impressions
- Total Program Ad Equivalency – $1,638,983
- Total ROI – 93:1
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