Features & Mat Releases
1. Basic Release
A short (typically 300-500 words), unformatted, consumer-friendly article editors can use to fill space in their newspapers, magazines and websites. Basic releases include light brand messaging rounded out with consumer tips and takeaways, 1-2 images and a brand URL.
Benefits of a Basic Release:
• High-Quality Digital and Print Placements
• Millions of Guaranteed Impressions
• Budget-Friendly
• Easy Execution
• Comprehensive Reporting, Tracking and ROI Measurements
• Millions of Guaranteed Impressions
• Budget-Friendly
• Easy Execution
• Comprehensive Reporting, Tracking and ROI Measurements
2. Full-Page Feature
A high-impact marketing strategy that combines digital, print, social and video to deliver your brand’s message. Full-Page Features bring together formatted content (750-1,000 words), photography and a variety of visual elements like sidebars and infographics to deliver your message and maximize the number of digital and print placements.
Benefits of a Full-Page Feature:
- Combines Digital and Print to Deliver More Placements and Impressions
- Highest Guaranteed Deliverables
- More Space and Visuals to Tell Your Story
- Integrated Social Media and Content Amplification Campaigns
- Comprehensive Reporting, Tracking and ROI Measurements
3. Premium Release
A formatted half-page layout includes 500-600 words and 1-2 images along with Social Media Amplification to deliver increased digital and print impressions and high-impact print placements.
Benefits of a Premium Release:
- More Placements and Impressions Than a Basic Release
- Provided Formatted and Unformatted to Increase Placements
- Integrated Social Media Amplification Campaign
4. Listicle
A digital-only product featuring up to eight images alongside a list of corresponding recipes or tips.
Benefits of a Listicle:
- Include Up to Eight Images
- Digital Distribution to Our Editor Network and Online Partners
- Social Media Amplification and Content Amplification Available for Additional Impressions
Challenge:
Promote a commodity board’s nutritious family recipes while increasing digital impressions and clicks to the client’s website.
Plan:
Implement a multi-platform approach including print, digital, video, social and cost-per-click campaigns. Design a full-page formatted Feature displaying three simple, family-friendly recipes. Produce a hands-and-pans recipe video to increase digital exposure. Amplify the content via social media and increase traffic to the client’s website through an extended cost-per-click campaign driving consumers directly to the recipe pages.
Results:
- Earned Media – 1,012 placements & 33,996,997 impressions
- Paid Media – 3,234 placements & 503,942,363 impressions
- Recipe Video – 147,153 views & 421,225 impressions
- Social Media – 14,859 views & 223,847 impressions
- Content Amplification – 23,425 views & 3,820,381 impressions
- Total Program Ad Equivalency – $2,503,019
- Total ROI – 116:1
