Content Marketing Program

Content Marketing Program:

If your goal is to consistently distribute content and earn media coverage throughout a 4- or 6-month period, the Content Marketing Program is for you. Our team consults with clients to understand their objectives and creates a personalized strategy using our comprehensive marketing solutions.

What's Included:

  • Content Calendar – A timeline for your content, ensuring strategic alignment with seasonal trends and relevant topics to maximize audience impact and engagement.
  • Content Formats – We offer specific formats that best align with key messaging and objectives.
  • Distribution – Our distribution network consists of earned media, sponsored media and Family Features’ owned media. The content is released on an agreed upon timeline in multiple pulses, providing consistent distribution to consumers.
  • Content Theme Recommendations – Based on editorial data and expert knowledge of the types of content that receive the most pickup and attention.
  • Tracking & Reporting - Detailed tracking and reporting through our comprehensive and easy-to-use online reporting portal.

Benefits:

  • Guaranteed Impressions and Engagements
  • Brand Awareness
  • Audience Engagement
  • Consumer Education
  • Authority and Credibility

Challenge:

Promote a reliable alternative energy source to consumers with scheduled pulses over an extended period of time, positioning it as a safe, environmentally friendly option for powering homes, specifically appliances.

Solution:

Create a fully customized program featuring content across a variety of media, including digital, print, video and social media, to reach consumers continuously over a 6-month timeframe. Capitalizing on the popularity of formatted content, a full-page Feature was created to promote the energy source as a clean way to cook while an unformatted Release and Listicle highlighted benefits of cooking with an alternative fuel and ways to use it in outdoor spaces, respectively. An infographic provided safety tips and a video was also created by our in-house team using client-owned footage and images to provide strategies for proper ventilation while cooking.

Utilizing our proprietary consumer-facing site, eLivingtoday.com, and a comprehensive program timeline, all five pieces of content were distributed to our network of more than 4,000 websites, newspapers and magazines to guarantee measurable results. Social campaigns accompanying the content, as well as a cost-per-click campaign, aided in reaching consumers directly and increasing engagement.

Results:

  • Earned Media776 placements & 161,548,573 impressions
  • Paid Media5,952 placements & 1,207,229,667 impressions
  • Social Media14,677 placements & 300,068 impressions
  • Video – 161,823 placements & 316,866 impressions
  • Content Amplification – 6,740 clicks & 233,134 impressions
  • Total Program Ad Equivalency$5,258,786
  • Total ROI156:1

Challenge:

Drive consumers to a produce client’s product locator page while generating high-impact impressions in a variety of media over a 6-month timeframe.

Solution:

Promote the versatility, ease of use and flavor of the product across digital, print, video and social media in scheduled pulses throughout the 6-month window. A full-page Feature was designed to capitalize on the popularity of the product during springtime paired with a half-page Premium Release showcasing its use in meatless meals during Lent. To round out the campaign, a Recipe Video Release captured the product’s ability to simplify hosting in an easy appetizer recipe and a Listicle highlighted the multitude of ways the product can be used in dishes from morning to night.

Promoted through our consumer-facing site, Culinary.net, and its social media profiles, the comprehensive program garnered nearly 1 billion impressions through distribution to our network of more than 4,000 websites, newspapers and magazines. Social media and cost-per-click campaigns helped reach consumers directly while increasing engagements across the breadth of content formats.

Results:

  • Earned Digital & Print Media780 placements & 29,459,176 impressions
  • Paid Media4,317 placements & 900,990,596 impressions
  • Social Media15,038 engagements & 385,939 impressions
  • Video287,954 views & 385,373 impressions
  • Content Amplification6,759 clicks & 532,391 impressions
  • Total Program Ad Equivalency$3,641,749
  • Total ROI108:1
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