Beverages
Challenge:
Share the health benefits of a line of teas that can aid in detoxification.
Solution:
Write a tips-and-takeaways article providing readers with steps to naturally detoxify the body while highlighting the products and their benefits. Design a half-page formatted layout with an eye-catching headline treatment and images to attract editors and readers alike. Promote the content via Family Features’ eLivingtoday.com social media profiles for additional engagements and impressions.
Results:
- Earned Media – 127 placements & 4,167,314 impressions
- Paid Media – 991 placements & 176,277,364 impressions
- Social Media – 4,447 engagements & 88,911 impressions
- Total Program Ad Equivalency – $652,778
- Total ROI – 108:1
Challenge:
Highlight the nutritional benefits of a popular morning beverage on behalf of an executive state agency tasked with promoting the citrus industry.
Plan:
Create a formatted half-page Premium Release combining nutrition-focused messaging with one drink recipe and one food recipe to maximize coverage. Distribute the content to a nationwide network of print and digital publications using earned and paid tactics. Manage a cost-per-click campaign driving traffic to the client’s website for additional impressions.
Results:
- Earned Media – 306 placements & 10,996,040 impressions
- Paid Media – 1,247 placements & 305,104,963 impressions
- Content Amplification – 3,893 clicks & 159,054 impressions
- Total Program Ad Equivalency – $1,243,998
- Total ROI – 185:1
Challenge:
Show consumers the nutritional value of a popular fruit juice, particularly as it relates to summer hydration and health.
Solution:
Combining important nutritional information, expert quotes, one smoothie recipe and one healthy salad recipe, Family Features designed a formatted half-page Premium Release providing consumers with ways to implement the juice in their summer menus. Release the content to a nationwide network of print and digital editors using both earned and paid tactics. Promote the content directly to consumers via social media.
Results:
- Earned Media – 319 placements & 12,653,241 impressions
- Paid Media – 985 placements & 229,257,498 impressions
- Social Media – 6,850 engagements & 121,783 impressions
- Total Program Ad Equivalency – $997,663
- Total ROI – 165:1
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