Spread awareness of newly released books, promoting them as Mother’s Day gift ideas.
Family Features worked with the books’ publisher to create a Half-Page Product Roundup program that included eye-catching images of each book’s cover art along with a quick synopsis of the storyline. In addition to the formatted, half-page layout editors could easily drop into their publications, the nationwide distribution used earned and paid tactics as well as amplification via eLivingtoday.com’s social channels to garner impressions and engagements.
- Earned Media – 170 placements & 6,579,933 impressions
- Paid Media – 923 placements & 155,969,877 impressions
- Social Media – 2,907 engagements & 134,630 impressions
- Total Program Ad Equivalency – $705,142
- Total ROI – 121:1
Promote kid-friendly holiday gift ideas that promote creativity through drawing and coloring.
Take advantage of our half-page Product Roundup that’s ideal for promoting individual products with an eye-catching main image, short introduction, two product photos and 75-word product descriptions. Add a QR code to give print readers direct access to a complete holiday gift guide. Distribute the content to a nationwide network of editors using earned and paid tactics and promote directly to consumers via the social media profiles of eLivingtoday.com, our third-party consumer site.
- Earned Media – 181 placements & 4,377,662 impressions
- Paid Media – 844 placements & 173,966,635 impressions
- Social Media – 4,102 engagements & 116,904 impressions
- Total Program Ad Equivalency – $669,887
- Total ROI – 111:1
Share details regarding a rewards program encouraging consumers to donate school supplies to earn cash back on qualifying purchases.
Take advantage of one of the most popular seasonal themes of the year – back to school – with a half-page formatted Premium Release providing consumers with tips for supporting teachers during the upcoming school year. Promote the content to Family Features’ nationwide network of publications using earned and paid tactics. Amplify the content directly to consumers using social media amplification.
- Earned Media – 243 placements & 7,817,418 impressions
- Paid Media – 864 placements & 184,762,965 impressions
- Social Media – 3,374 engagements & 78,038 impressions
- Total Program Ad Equivalency – $746,851
- Total ROI – 102:1
To promote consumer awareness of a product ahead of a national recognition day while also highlighting benefits of the product and showcasing it as a seasonal solution for combatting cold weather.
Create a full-page formatted piece of content showcasing tips for preparing your home for cold weather, highlighting the client’s product as a solution. Syndicate content to print and digital publications using both earned and paid tactics while also promoting digitally via social media channels and cost-per-click amplification.
- Earned Media – 277 placements & 16,995,293 impressions
- Paid Media – 1,337 placements & 381,027,470 impressions
- Social Media – 4,492 engagements & 73,973 impressions
- Content Amplification – 4,101 clicks & 154,012 impressions
- Total Program Ad Equivalency – $1,764,762
- Total ROI – 176:1
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