Promote an interactive tool allowing users to “spin” a virtual wheel on the client’s website to help consumers choose a family-friendly recipe to try.
Create a QR code allowing print readers to connect directly to the meal wheel. Integrate the QR code into a half-page Premium Release layout and distribute the content to print and digital publications using earned and paid tactics. Further promote the content directly to consumers via social media amplification.
- Earned Media – 404 placements & 15,847,024 impressions
- Paid Media – 1,241 placements & 313,452,585 impressions
- Social Media – 5,329 engagements & 106,989 impressions
- Total Program Ad Equivalency – $1,310,397
- Total ROI – 218:1
Promote a commodity board’s nutritious family recipes while increasing digital impressions and clicks to the client’s website.
Implement a multi-platform approach including print, digital, video, social and cost-per-click campaigns. Design a full-page formatted Feature displaying three simple, family-friendly recipes. Produce a hands-and-pans recipe video to increase digital exposure. Amplify the content via social media and increase traffic to the client’s website through an extended cost-per-click campaign driving consumers directly to the recipe pages.
- Earned Media – 1,012 placements & 33,996,997 impressions
- Paid Media – 3,234 placements & 503,942,363 impressions
- Recipe Video – 147,153 views & 421,225 impressions
- Social Media – 14,859 views & 223,847 impressions
- Content Amplification – 23,425 views & 3,820,381 impressions
- Total Program Ad Equivalency – $2,503,019
- Total ROI – 116:1
To raise awareness of a line of microwavable rice cups that can be prepared in 1 minute for ease and simplicity in the kitchen.
Develop two separate hands-and-pans Recipe Videos – each just 20 seconds long – highlighting how quickly the product can be prepared then combined with other simple ingredients. Promote the videos via Family Features’ Culinary.net social channels along with unformatted content and still images provided to print and digital publications.
- Earned Media – 212 placements & 8,048,223 impressions
- Paid Media – 1,062 placements & 70,554,894 impressions
- Recipe Videos – 176,080 views & 349,752 impressions
- Total Program Ad Equivalency – $292,013
- Total ROI – 41:1
Promote a boxed snack product’s sustainable packaging and satisfying flavor within a lifestyle project.
Construct a formatted full-page Feature providing lifestyle tips for consumers to improve the world around them including the product’s viability as a sustainably packaged snack. Create a recipe using the product to highlight its flavor and ease of use then photograph the completed dish to use in layout. Using earned and paid tactics, distribute the content to publications nationwide and promote it through social media and cost-per-click strategies.
- Earned Media – 271 placements & 7,314,990 impressions
- Paid Media – 1,927 placements & 457,408,587 impressions
- Social Media – 6,069 engagements & 137,646 impressions
- Content Amplification – 7,021 clicks & 361,354 impressions
- Total Program Ad Equivalency – $1,923,173
- Total ROI – 107:1
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