DOW STUDY FINDS MANY AMERICANS ARE UNAWARE OF HOW INDOOR AIR QUALITY IMPACTS HEALTH

Results of Dow Building Solutions ‘2010 Indoor Air Quality Consumer Survey’ indicate need for consumer education

Midland, MI – September 1, 2010 – Maintaining a healthy home means promoting a healthy lifestyle1. But nearly half of Americans don’t know that, according to the 2010 Indoor Air Quality Consumer Survey conducted online by Harris Interactive on behalf of Dow Building Solutions, a division of The Dow Chemical Company. In fact, the study found that half of adults believe indoor air quality has little to no impact on overall health.

To help Americans learn more about how indoor air quality affects overall health, Dow Building Solutions is launching a consumer educational program called Imagine Home Health. As part of the campaign, visitors to ImagineHomeHealth.com can review tips on how to improve air quality in their homes and receive a rebate good for up to $100 off a SAFETOUCH™ Fiberglass-Free Insulation purchase. In addition, Dow Building Solutions is sponsoring a “What Makes Your Home Healthy?” video sweepstakes, with a grand prize room makeover package worth more than $8,500.

"Our Indoor Air Quality Consumer Survey indicates many Americans are not aware of the role indoor air quality plays in promoting a healthy lifestyle," said Theresa Binder, Dow Environmental Health & Safety Specialist. "Americans spend an estimated 90 percent of their lives indoors. Dow wants to be a part of the movement to make that environment as healthy as possible. There are many ways Americans can be proactive about keeping their families healthy indoors. Education is the first step, which is why we launched ImagineHomeHealth.com."

Visitors to ImagineHomeHealth.com will find tips on promoting better air indoor quality, such as:

  • Use safer building materials—Stainless steel, tile, adobe and insulation without added formaldehydes, such as SAFETOUCH™ Fiberglass-Free Insulation are great choices.
  • Keep your house mold-free—Mold spores produce allergens that can trigger asthma attacks and cause sneezing, runny nose and red eyes.
  • Keep your home free of radon—The colorless, odorless gas can cause lung cancer. Ensure your home is properly insulated to prevent leaks.
Additional Survey Results
Key findings from Dow’s 2010 Indoor Air Quality Consumer Survey include:
  • Who is Concerned: Households with kids under 18 are significantly more concerned
  • What the Causes Are: Adults believe that mold (55 percent), dust (53 percent) and mildew (52 percent) have a major/moderate negative impact on indoor air quality. And 8 in 10 Americans believe fibers (such as those found in fiberglass insulation) have at least a slight negative impact on indoor air quality.
  • What People Are Doing: Americans are more likely to improve air quality by making temporary changes—such as cleaning carpets, using cleaning products that promise to reduce pollutants and cleaning and/or disinfecting ducts. However, replacing their home insulation has a long lasting effect.
Further findings from the 2010 Indoor Air Quality Consumer Survey are available at ImagineHomeHealth.com.

"What Makes Your Home Healthy?" Sweepstakes

Dow's "What Makes Your Home Healthy?" video sweepstakes will run Sept. 1, 2010-Nov. 30, 2010 on ImagineHomeHealth.com. Consumers who submit a 30-second video of a child answering the question, "What Makes Your Home Healthy?" will have a chance to win a more than $8,500 prize package, which includes $7,500 towards a remodel or addition, plus up to $1000 worth of Dow Building Solutions products, including: SAFETOUCH™ Fiberglass-Free Insulation, GREAT STUFF™ Gaps & Cracks Insulating Foam Sealant and STYROFOAM™ Brand Extruded Polystyrene Foam Insulation, Tuff-R Insulation or Super Tuff-R Sheathing. A winner will be chosen a random. Complete details and contest rules are available at ImagineHomeHealth.com. Consumers may also send an email to ImagineHomeHealth@fitzco.com to enter.

Rebate Offer
To help customers promote better indoor air quality, Dow Building Solutions is offering a $10 per bag online rebate at ImagineHomeHealth.com worth up to $100 off SAFETOUCH™ Fiberglass-Free Insulation, which promotes healthier indoor air quality by reducing irritating and harmful contaminates. SAFETOUCH™ Insulation does not support mold growth, is free of dust, fiberglass fibers, and does not include added formaldehyde. Purchases made Sept. 1–Nov. 30, 2010 are eligible.

To learn more about the Imagine Home Health campaign or SAFETOUCH™ Fiberglass-Free Insulation, go to www.ImagineHomeHealth.com or www.DowSafeTouch.com.

For further information, please contact Kelly Chandler, Marketing Communications Manager, The Dow Chemical Company, at (989) 636-0351, kmchandler@dow.com; or Jennifer Lob of Weber Shandwick Worldwide at (404) 266-7558, jlob@webershandwick.com.

About SAFETOUCH™ Fiberglass-Free Insulation
SAFETOUCH™ Insulation, a product from The Dow Chemical Company, is healthy for your family and home. Free of itchy fiberglass with no added formaldehyde, SAFETOUCH™ Insulation is manufactured from polyester fibers, making it safe to touch, contributes to improved indoor air quality, is easy to install and even includes some recycled content*. For more information about SAFETOUCH™ Fiberglass-Free Insulation visit www.dowsafetouch.com.

About the Survey Findings
This survey was conducted online within the United States by Harris Interactive on behalf of SAFETOUCH™ Fiberglass-Free Insulation from June 8–10, 2010 among 2,035 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jennifer Lob of Weber Shandwick Worldwide at jlob@webershandwick.com.

®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow *R-13 & R-19

1Indoor Air Pollutants and Toxic Materials, CDC Healthy Housing Manual

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